Privacy notice

Richbees Trade Desk is a private corporation.

We are the data controller for pages starting with www.richbeestd.com   

If you follow a link to a service provided by another company that company will:

• be the data controller
• be responsible for processing any data you share with them
• publish and manage their own privacy notice with details of how to contact them

A data controller determines how and why personal data is processed.

What data we collect

The personal data we collect from you includes:

• questions, queries or feedback you leave, including your name, business address, telephone number, email 
• address if you contact the Trade desk

We encourage you to make sure you cannot be directly identified by Google Analytics data. 

We will not combine analytics information with other data sets in a way that would directly identify who you are.

Why we need your data

We collect your personal data in order to:

• gather feedback to improve our services, for example our email alerts
• respond to any feedback you send us, if you’ve asked us to
• send email alerts to users who request them
• allow you to contact our team
• provide you with information about our services
• monitor use of the site to identify security threats
• monitor the performance of the site to identify inefficiencies and JavaScript errors

We do this to help:

• make sure the Trade Desk is meeting the needs of its users
• make improvements, for site search
• make performance improvements, for example improving page load time and data usage

Our legal basis for processing your data

The legal basis for processing personal data in relation to site security is our legitimate interests, and the legitimate interests of our users, in ensuring the security and integrity of the Trade Desk.

The legal basis for processing data collected with Google Analytics and other digital services is your consent.

The legal basis for processing all other personal data is that it’s necessary:

• to perform a task in mutual business interest
• in the exercise of our functions as a company

What we do with your data

The data we collect may be shared with other members of our trading group, any government departments, agencies and public bodies for the purposes of due diligence or law enforcement actions. It may also be shared with our technology suppliers, for example our hosting provider.

We will share your data if we are required to do so by law - for example, by court order, or to prevent fraud or other crime.

We will not:

• sell or rent your data to third parties
• share your data with third parties for marketing purposes

How long we keep your data

We will only retain your personal data for as long as it is needed for the purposes set out in this document or for as long as the law requires us to.

We will:

• keep your email data until you unsubscribe
• keep your feedback data for 2 years
• delete access log data which contain your IP address after 5 years

Children’s privacy protection

Our services are not designed for, or intentionally targeted at persons under 18 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 18.

Where your data is processed and stored

We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored.

All personal data is stored in the European Economic Area (EEA). Data collected by Google Analytics may be transferred outside the EEA for processing.

Where data processing happens in the US, suppliers need to meet the certification standards set out in the UK-US data bridge agreement. This facilitates flows of personal data to certified US companies that have opted in to the EU-US Data Privacy Framework.

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data - for example, we protect your data using varying levels of encryption.

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

Your rights

You have the right to request:

• information about how your personal data is processed
• a copy of that personal data
• that anything inaccurate in your personal data is corrected immediately

You can also:

• raise an objection about how your personal data is processed
• request that your personal data is erased if there is no longer a justification for it
• ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with our Privacy Team.

Links to other websites

“richbeestd.com” may contain links to other websites.

This privacy notice only applies to richbeestd.com, and does not cover other government services and transactions that we link to. 

Following a link to another website

If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to richbeestd.com from another website

If you come to this website from another website, we may receive personal information from the other website. You should read the privacy policy of the website you came from to find out more about this.

Contact us or make a complaint

Contact our Legal Team (Data Protection Officer (DPO) if you:

• have a question about anything in this privacy notice
• think that your personal data has been misused or mishandled

Privacy Team
legal@richbeestd.com 

The DPO provides advice and monitoring of our use of personal information.

You can also make a complaint to the Information Commissioner, who is an independent regulator.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Changes to this policy

We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately.

If these changes affect how your personal data is processed, we will take reasonable publish data on our website steps to let you know.     (last review and update 09.01.2025)